Marketing research is the organized method that is usually used in order to analyze some problem. The main objective behind doing the marketing research is to make an important decision regarding the advertisement of products and services. Marketing research is considered as the process or method that combines the customers, suppliers, distributors, manufacturers and many others. All of them can participate in the marketing research in order to find out the opportunities as well as analyze the problem. The main focus of the marketers while doing the marketing research is to find that which factors can influences the behavior of customers towards purchasing.
Marketers also focus on the characteristics of the market as well as the historical trends of the market which might be fundamental or technical. In addition, the information regarding the products and service from manufacturers and consumers can also be gathered and analyzed with the help of marketing research. Marketing research is also known as the market research.
Marketing Research Assignment Help
The methods which are used in the marketing research are similar to any scientific research. The reason is that the purpose of both research methods is to analyze problems and form decision, however marketing research can be done on products or service; where scientific research can be done on anything. The main participants of any marketing research are products or services available for sales, any specific market or industry, and the customers who buy or purchase the products in order to consume.
Most of the researches that take place on customers are buying behavior, similarity between product and customer lifestyle, consumption habits of customers, impact of shelving of products on customers and numerous others. However, marketing research is a process which gathers an informative data that will help the customers as well as the producers in order to make decision about buying and selling of the products and services.
Marketing research can also help in order to determine the flaws or errors during the manufacturing. In addition, marketing research is considered as one of the tools due to which one can able to design efficient as well as effective strategies for marketing that include market differentiation, product development, market segmentation, market penetration and many others. The marketing strategies are quite essential to any business in order to compete with other businesses and remain in the market for the longer term.
According to the Green and Tull, the marketing research can define as:
“Marketing research is the systematic and objective search for and analysis of information relevant to the identification and solution of any problem in the field of marketing.”
Marketing research is a term that is based on the words that include marketing and research. The term marketing is defined as the buying and selling of the goods in a particular market by businesses and customers. On the other hand, research is defined as the systematic study which takes place in order to figure out the problem and make the decision to solve that issue.
Marketing research is the combination of two different disciplines that include marketing and research. Most of the businesses use research in the area of marketing in order to boost the marketing activities that will result in the business profitability. A marketing research has different kinds of aspects such as products, services, promotion, packaging, buying behavior, sales, distribution and numerous others.
Marketing research and a simple has the same procedure. Usually, there are numerous steps in a marketing research. It is essential that all the steps of research must follow according to its order however the purpose of research might not be achieved. The very first step of the marketing research is Data collection. The second step of marketing research is data recording. The third step is to evaluate the data gathers from the research participants. In the end, the final step is to give suggestions or recommendation in order to resolve the marketing problems or issues. Usually, the businesses hire professionals in order to do the market research which might increase the productivity of the business. Marketing research is one of the effective tools for the businesses that give the accurate information about the customers, products or services and other important aspects. Therefore, this information might be quite beneficial to the business and owners can also make their decision on that particular information. The results of marketing research give a clear idea about what are the resources requires by a business to produce goods and what are the expectation of customers regarding products or services of any particular business.
According to the target market, there are two essential kinds of marketing research that include:
- Marketing research of consumer or customer
- Marketing research of business to business
On the other hand, marketing research is also categorized in two types in the methodological approach. These types are:
- Qualitative Marketing Research
- Quantitative Marketing Research
A large number of systematic methods involves in any marketing research. It is one of the main reasons due to which any marketing head can do an extensive planning prior to do a marketing search regarding any marketing issue. Some essential steps of marketing research are already discussed above, however the complete list of steps of marketing research are listed below:
- Identify the problem
- Design the research processes as per the need of the problem
- Analyze the types of data as well as its sources
- Recognize the tools which help in data collection
- Determination of the plan as well as sample size
- Collection of data
- Summarization and examination of the data
- Preparation of the final report that contains conclusion and recommendation
Marketing research has two kinds of information that can collect in order to do the research. The types of information are primary and secondary. Primary information is defined as the on hand information; whereas secondary information is defined as the information which already has been published.
Moreover, research is also of two kinds that include primary research and secondary research. Primary research is a kind of research whether it is specific or exploratory. Exploratory research is also known as the qualitative research which is open ended and it is used to identify the problem. The data collects from the large sessions of interviews from the number of respondents. On the other hand, specific research is defined as the applied or comparatively clear-cut of research. Specific research study is use to find the solutions of the problems which identifies with the help of explanatory research.
Furthermore, a researcher use to do exploratory research when the information is missing or he is unable to understand the problem which provides harm to the organization. It is necessary to use exploratory research when someone has lack of information. In order to understand this concept, we take an example that a large number of small businesses are not familiar with the concept of online marketing techniques as well as knowledge about social media. Therefore, it is one of the situations in which marketers can use the exploratory research study. Exploratory research study takes place with the help of techniques of qualitative research, advices of experts as well as the published material that include research journals, article, blogs, books and many others.
Moreover, there are numerous other kinds of research studies that include descriptive, causal, etc. Any marketer uses different types of research study in order to sort the marketing problems in a company or business. Descriptive research is usually used to gather the information which associates with the products and services. The information that comes from the descriptive research include how the users consume the product, what are the expectations of the customers from products or services, what is the impact of product on customer, who are the competitors of the business, etc.
On the other hand, another type of research is causal research. This kind of research is also known as if, then method that is because researcher finds causal relationship between two variables in this study. Usually, this type of research is use in order to know the customers’ preferences regarding the packaging, price, and celebrity endorsement about products or services. In this kind of research, the researchers use scientific tools as well as field experiment in order to extract the desired conclusion.
In the area of marketing, research is considered as one of the essential parts while promoting the business, products or services. It is the method due to which a business or management knows about the issues in products or services and needs or desires of the customers. It is also essentials in to know about the target market, demographics, and many other things. Marketing research is important in order to recognize the risks or uncertainties about products or services. Research in the area of marketing is also helpful in identifying the opportunities and become the pioneer of the industry. A marketer is also able to design a well marketing management system by doing the marketing research.
Market research can be described as the research in the market that involves customers, competitors, marketing strategies, products or services and many other things. A well marketing research gives the results that how one can promote their business by using different marketing strategies that will fulfill the demands of customers. Marketing research is also beneficial in finding the strengths of business that helps in competing with the competitors.
Moreover, the market research is essential for the startup businesses. The businesses which are on their developing stage are unable to establish their business prior to do a market research. Marketing research gives idea to the startups that how they can successfully established their businesses.
In today’s world, a lot of companies which are offering their services in order to do the market research on the behalf of businesses. Marketing background professionals provide their exceptional guidance to those businesses which are unable to do market research or they are in the initial phases of the business.
Furthermore, marketing research studies in different academic disciplines as the individual course. In the course of marketing research, students learn about the method, tools, techniques as well as the procedures that will help in conducting the marketing research. Marketing research is also important for any management student that is because most of the students do their final year project in the area of marketing.
A large number of topics are listed below on which students conduct the marketing research. The topics of marketing research are:
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When I was evaluating various money making opportunities, I found doing online homework or assignments are quite worthy opportunities to cash out. There are a good number of websites engaged in these activities. And one of them is HomeworkMarket.com. In this blog, I have done a Homework Market review as a money-making opportunity.
Among the sites providing online homework or assignment services and online tutoring, HomeworkMarket.com is a popular one both for service receiver or service provider. In this review blog, our target is to assess the opportunities created by the site for the people who are interested to earn money by freelance homework jobs. Here’s what I have gathered while reviewing the site.
About The Website
Let’s start with a brief introduction of the website. HomeworkMarket.com is an online marketplace for homework services. The site acts as a mediator connecting the school, colleges and university level students with experts or tutors knowledgeable in their respective fields, to answer questions or to do their assignments. Started in 2011, the site is not very old, yet it managed to capture a great chunk of visitors/customers.
The feature of the site is pretty simple. They are very straightforward in their subject. The home page itself tells everything about the site. A student registers himself on the site and posts a question asking for help. Once a question is posted, it will be answered by more than one teacher and will be treated as reference answers. A student will be able to see the preview of the answer and based upon that he/she can purchase the full answer.
Opportunity For Tutors
HomeworkMarket.com offer answer services in different subjects ranging from Mathematics to Political Science, History to Biology. So, the site provides a good opportunity for teachers having expertise in different fields.
Students give start ratings to freelance teachers, depending on the level of satisfaction experienced by them. So, as a teacher, you should always be up to date and deliver the best out of you. A teacher having more stars have a brighter chance that a student selects his/her answers.
Ease Of Access: (5/5)
The graphical interface is very clean. On clicking the ‘Go here’ link the interface changes for the teachers. If you want to get registered as a tutor, you may find the link button on the upper right-hand corner of the site.
The signup process is pretty simple. You can register yourself with your social accounts like Facebook, Google+ or Twitter, as well as with your Email ID.
The signup page.
You have to create two profiles on the site. One is private for site’s internal purpose and the other is for public viewing. To get registered on the site you need atleast two Govt Ids. In the public profile, you can upload your profile picture, write taglines etc. Your academic degrees, as well as your field of expertise, should also be mentioned as you would be judged by those by the students.
The site provides a good facility to chat with students whenever required. This makes things easier both for students and teachers to sort out things that hinder delivery of answers. There is also a scope for a teacher to promote himself through this chatting. Moreover, it shows the members who are online.
The site is operating in the homework service domain since 2011. Till date, no scam has yet been reported against this website. Based on previous experiences of the tutors, though a few delay in payments has been noticed, there is no record for non-payment.
Remuneration & Payouts: (3/5)
HomeworkMarket has a large student base, so it’s a good opportunity for a tutor to exhibit his knowledge and expertise and make a good money. Though it has not been clearly mentioned on the Site, it is deduced that the tutor himself fixes the price of the answer. If a student finds the answer as well as the price appropriate for his/her purpose, he/she will buy it. The payments are made through online mediums like PayPal, Payoneer and prepaid MasterCard through Payoneer.
The Company makes an upfront deduction of 20 percent as a commission from the fees paid by the students to the teachers along with handling charges for paying through online medium. This is a quite high rate of commission charged by any site so far as homework service is concerned. The Company is also silent about payout periods. But it has been witnessed in many reviews that the Site holds the payment for 45 days which is not very lucrative.
The usability of HomeworkMarket is not very complex, but the site lacks in providing some vital information regarding bidding process, dispute resolution process, payout periods etc. The Faq section of the site doesn’t serve the purpose of a student as well as a tutor. It seems very unprofessional as far as addressing the key points in its service. A video representation could have been better for conveying the focus points of the site to its visitors.
Feel free to share your experiences and reviews below in the comments section.